I signed up for a blogging challenge hosted by @WritingSpirit on Twitter. It's called #SHINEonline, and is a challenge to set blogging goals--and keep them. I've been trying to figure out what I want to get out of blogging. Do I want to vent? Express myself with poetry or photography? Get a fan base started pre-Inner Gold's release? Marketing tool? Whatwhatwhatwhat?
Even though I don't know exactly what I want my blog to be, I do know now what I don't want it to be. Since starting the SHINEonline challenge, I've been reading a lot of different blogs I wouldn't ordinarily get a chance to read. Some I've really enjoyed. Some have irked me. The ones that irked me all have one thing in common: passive aggressive advertising. It's like reading an infomercial, not a blog. No redeeming content. Sometimes the hint of something redeeming, if you're willing to pay money to get to it. Not enough of a hook though, to keep my interest. Many were advertising a website, a book release, a business, a product or an unbending belief--political or religious.
What I don't want then, should I decide to use my blog for marketing, is to advertise passively-aggressively.
My favorite blogs have been the ones where people are writing for pure art and expression. The ones where they talk about their personal goals and beliefs. The funny ones, where they make everyday occurrences LOL moments. I want to keep my blog that way. Art, expression, poetry, and a mishmash of real-life events.
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